Emma Cook A/W 2013

I love Emma Cook’s designs: feminine, playful, and undeniably pretty, they have just the right amount of whimsy, offset with a good dash of wit. Releasing videos as a collection preview isn’t new, and has become increasingly popular among forward-thinking and media-savvy brands over the past few seasons – Kenzo and Honor NYC have both recently produced stellar examples – but this purposely lo-fi short perfectly captures the Cook aesthetic. Maybe I’m just a sucker for a dinosaur jumper (I’m totally just a sucker for a dinosaur jumper), but this genuinely feels like an extension of the brand, rather than a PR ploy:

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